Although I've been involved in internet marketing for the last 7 years it's only within the last few months that I've really seen the possibilities thanks to people like Jeff Johnson, Joel Comm, Mike Filsaime, Tellman Knudsen, Ewan Chia and a host of other marketing mavericks!
What I experienced in the first 7 years of marketing could only be called blindly following the leader. If you have ever been involved in some of the mlm's out there you'll know what I'm talking about. In most cases you're given a marketing model to follow, meetings to attend and a number of other tasks that you believe will result in success. The problem though is that if this model is followed then basically the idea of "duplication" becomes the problem. Everyone has the same website, same products and are getting leads pretty much from the same sources...no differentiation.
That's when I started looking for information on products and sites that had succeeded and discovered that the mlm approach had been wrong. Several key components were missing:
- Building the customer relationship beyond the sale
- Offering valuable and changing content
- Setting up the sales funnel so that people want to come back to your site for more
- Staying in step with the changing schematic of online marketing [blogs, YouTube etc..]
- Joining forums that focus on what works and what doesn't work
- Testing and tracking your ad campaigns
- Mentoring program
There are some great tools and some awsome teachers out there and in the weeks and months ahead I'm going to continue to post what I've learned in the hope that it can help you with your business and no doubt I'll learn alot from you as well -
'Till next time
Signing off
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