Bum Marketing In A Nutshell

Many online capitalists and enterprising webmasters realize the worth of article marketing. 

Think of it this way: once an article is submitted to an article directory, it can chosen up by many online and offline publications.  And since such writing piece cannot be reprinted without incorporating the associated resource box, you'd be able to expose your URL to several individuals.

But here's the issue: article marketing is a duty.  You will be required to write and tender at least 4 articles every week just to be competitive.

But what if you don't have the time to  write and submit articles that frequently?

Is there a simpler strategy to accomplish these?

You're lucky!  There is truly a fairly new means that swears to put your website in the first page of SERPs just by submitting one composition - indeed, only ONE piece of writing - to one, two or three article indexes.

This strategy is coined Bum Marketing, and it was invented by a pioneering online marketer named Travis Sago.  When it was first published by the end of 2006, it made rather an influence in the scene of eCommerce, and for best reasons at that.

So what is Bum Marketing and how, exactly, does it work?

Bum Marketing begins with the mixture of the appropriate keywords.  Nothing new you might say?  Think one more time.  We're not just looking for any keywords.  We're searching  for a slogan that persons  really use to search for data on the internet, where such expression rules a lot of searches but is offered by only a few channels.

For example, you have chosen the subject "dog training."  The topic dominates thousands upon thousands of explorations everyday.  On the other hand, the precise keywords of "dog training" fetches millions o web sites in the search engines.

The theme is too broad.  If you use the keywords as they are, you won't be able to attract numerous guests for your website. 

The remedy?  You need to reduce it.

"How to coach your dog to fetch the newspaper," the accurate key phrase, fetches a mere 300,000 web pages.  This number is easy to command!

The next step you have to accomplish is to compose a piece of writing that will contain the key words above.  The main words should appear at least thrice for every 100 words of text.  A 250 to 1,000 word composition will be enough.