Squeeze pages, also referred to as lead generator pages, are a very useful tool for any internet marketer.
Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your email list. Once they've signed up, you have their permission to email them over and over again. But you need them to sign up to your list first!
First up, choose a template for your squeeze page. You can find these on the web either for free or for a small charge. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. Which means they'll be more likely to click away.
Then change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you're getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.
You can also experiment with other elements on your squeeze page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.
Nowadays, you will find video appearing more frequently on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't rememer these, think of the ending of an episode of the television show "24". Leave your viewer desperate for more. Which they'll get in return for their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
Tuesday, November 4, 2008
Designing A Super Effective Squeeze Page
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