Thursday, September 25, 2008

How to Anatomize Your Web Site Competitor?

One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Inspecting the competition will find new method of success in the business. The strategy is similar in the SEO web design world. The following are the strategy to dissect the competition:
 
URL Structure: Firstly find out how the URL of the competitor looks, whether   they are static/dynamic, whether they are written with words giving a brief idea about the content of the webpage.

Meta Data: One should analyze the Meta Data of the competitor’s website. Emphasis should be given in finding out the meta keywords that are incorporated in the meta data of the pages. Are they visible in the title and description for the page One should also check if the meta keywords are visible in the title and description of the particular webpage.

Site Map: Convenient internal navigation plays an important role for boosting ranks. The search engines can crawl the website easily if text based links are provided to navigate to the internal pages.

Link #: Link #is the most important for the high ranking of the web site. It is recommended to exam the No. of links that links back to your rival's web site. A number of legitimate links in the website of the competitor will help in the higher rank on the specific targeted keywords since search give weightage to the websites with high link popularity. This will support you to organize method by which you gain visibility on the heyphase or keywords and generate the internet web traffic.

Site History–A web site’s history is a big factor that affect its rank it in the google search engines.
Pages indexed – It refers to the number of webpages that are listed in the search engines index. The top ranking websites can be indexed easily by the popular search engines like Google, Yahoo, and MSN.
 
Home Page Page Rank – It is the Google Search Engine PR. Google assign a 0-10 scale for judge the value of the web page. This is generally dependent on the quality and quantity of incoming links. It is the most popular aspects for all the web masters to analyse. It can be find out by the Google Toolbar program or a internet services such as PRChecker.
 

 

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