Blogs are massive resources of information from both
inside and outside companies. Businessmen survive the
world of blogging because they know how and where to
dig information while protecting their own secrets.
Although blogging can be risky world for businesses,
there are several helpful tips that can help bring
success to corporate blogging.
The Important of Training
It is important to make sure the members of the
communications team. In the past, this team was
composed of a small group. However, with the advent of
blogging, everyone who blogs at the company is
spreading a specific message about the company. People
who handle the blogging for the company must be
trained to avoid any spill of unnecessary information.
If by accident, important information regarding the
company has been disclosed, this can put the company
under the watchful eyes of the regulators. More so,
inappropriate leaks can provide competitors with
leverage and may lead to embarrassing revelations
about the inner workings of the company and its staff.
Although the usual action to be taken is to restrict
employees from blogging, this can be a shortsighted
decision. Bloggers from within the company can easily
relate and make contact with potential clients and
even enhance the brand of the company.
The Fake Blogs
Several, if not all, companies are eager to establish
one-on-one links with their consumers, though they are
often hesitant to venture in the world of blogging. As
a result, they set up fake blogs. Fake blogs are those
that are created by marketing departments of the
company in order to promote a product, brand or
service using a fake name or character.
These kinds of blogs are risky since several bloggers
who are passionate about what they do view them as an
insult to the blogging community and no one can deny
the fact that these blogs are very visible to the
public.
Although there are no rules prohibiting a company from
making pseudo-blogs, the subject of creating one is
always welcome. Always keep in mind that you can
choose to create fake blogs but remember all the risks
involved.
Blog Tracking
Tracking blogs is one of the easiest and most
important tips to remember. Firstly, the company can
look around online and search for the most influential
blogger who writes about their products or services.
Remember to read the blogger’s updates everyday and
perform an automated tracking of discussions.
Tracking blogs is important because even those
postings from small-time bloggers can be selected by
search engines, strengthened by a well-known blogger
and ultimately hit the mainstream.
The Public Relations
Blogs have the ability to break down barriers between
the company and its customers. It is important for
businesses to take that into consideration and adjust.
There are several companies that start blog in order
to attain customer loyalty and address the customers’
concerns and comments. Relating to the customers is a
vital factor in the survival of a business. Knowing
what the customers think about the products or
services can help enhance the company’s services.
The Company’s Secrets
Take into consideration one secret or secrets that you
have kept at your company. Be it a list of projects
for the following year or information about scandalous
activities, there are several things that you must
learn no to leak to your competitors.
In blogging, there is a certainty that you must
rethink about something that you are trying to avoid,
for that fact that other companies are increasingly
sharing information to win new partners and generate
new ideas. Although this does not mean that they are
not keeping any secrets from you or that you must not
keep any from them, it is important to reevaluate
whether you can gain more out of sharing details than
keep them to yourself.
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