Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.
PR! What is it?
Well, it’s like eye catching news in a newspaper. It may be an announcement, an event or any other new worthy topic. Just think of something which you feel will attract people and write an article on it.
How to structure a press release in the right manner?
You may have a good subject which you think will interest visitors, but if the format is not attractive, the press will prefer to overlook it. So, if you have made the decision to publish a press release, you should write it in a right form. The following is a sample which you may follow to structure your press release.
The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to seize the visitors attention giving the most important message in first 25 words or less in the first a few sentence so that it stands on its own.
The paragraphs should not be more than 2 to 3 lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The other part of the press release turn around the first sentence and may have some expert quotes.
You may consider that the last a few sentence should have news not important but it is used to outline the key points.
Now let go over some tips which you should insist while posting a press release:
Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.
Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.
Don’t cheat, always provide readers with facts: Wait until you find exciting news to share but don’t fluff for the sake of just writing a press release.
Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.
Don’t use negative, voice: I don’t think it should have explaining. Always use active voice verbs. It boosts the chances of your press release to be read.
Economics of words: Make each word of your press release count. If a story can be told in fewer words, then do it, please don’t stretch it.
Avoid the hypodermic: Avoid using exclamation point (!). If you can’t ignore it, only use one.
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