As you know, it's an absolute fact that if you're working online, you need to be an affiliate marketer.
Even if you have your own products, even if you're a big time guru, and especially if
you're new, or someone who still isn't making five figures per month, you nned to be an affiliate marketer for other people's products.
It just makes sense:
- you spend NO time in product creation
- you spend NO time performing customer support
- you never have to worry about creating and fulfilling backends,
- you don't have to hire or outsource anybody to do anything
- and most of all, you get to make big commissions, in fact, usually the SAME commissions as the product creator without any of the headaches!
The problem with affiliate marketing? That's easy: you're just one affiliate of MANY, all promoting the same product. You don't stand out. You don't look any different. And your sales show it.
Not long ago, you could just slap a link onto your site, and watch the money roll in.
But the Internet is changing FAST and in order to make REAL commissions, you need to do something called preselling.
When you presell, you're actually selling YOURSELF as an unbiased third party.
You're NOT pitching a product. You're saying to your visitor, "I'm on your side!"
"I'm here to HELP you, not sell you."
Done correctly, this disarms visitors, their defenses go down, they relax and feel comfortable with you
they're open to what you have to say, and here's the key they trust you.
You're no longer a salesman, you're an expert reviewing the pros and cons of a product.
You tell it like it is. You're more interested in helping them than in making money.
You'll give your opinions on the product(s) in question, BOTH good and bad
You'll build rapport with your visitor and give him good info he can use BEFORE the sale.
Get on his side, and be his advocate.
If you do this yourself, it's obviously going to take work.
And time. But the increase in sales makes it WELL worth it.
A service exists where for just $1 you can get multimedia review
pages optimized to turn browsers into buyers:
http://www.reviewsinabox.com
Thursday, December 25, 2008
STOP selling and become an advocate for your website visitors.
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