Saturday, October 4, 2008

No-Budget Internet Marketing

Are you a mere beginner in the field of online marketing?  Don't have the resources to to win the consideration of big time JV partners?  lacking the budget for PPC campaigns?

Don't fret just yet!

Here are 5 free but highly potent techniques you can use to advertise your enterprise in the World Wide Web.

1.    Article marketing.  Come up with an article related to the subject matter of your online business.  Ensure that this article delivers something informative.  Submit the article to the big article directories on the internet, particularly www.ezinearticles.com, www.goarticles.com and www.isnare.com.  Include a resource box, which should state informative facts about yourself or your venture, as well as the URL of your website.  Do this at least thrice every week.  In due time, you will receive direct traffic consisting of the people who got interested about your articles, as well as indirect traffic as a result of a higher search engine position attributed to the hundreds back links you are most definite to get per article.

2.    Exchanging links.  This is similar to you scratching a partner's back, and him doing the same for you.  Other internet entrepreneurs are likewise looking for exposure for their ventures.  Partner up with them by promising to publish their link on your web pages if they will do the same.

3.    Press release distribution.  Many real world and virtual world publications are always looking for noteworthy items to republish.  They read newswires for such pieces.  You can craft a hype-free, newswortht news item about your internet business.  You may state the launch of your business, minus self serving words of praise, naturally.  You may announce the upload of your website.  You may announce the launch of a new commodity, without the slightest tinge of a sales pitch.  Craft a press release, and enroll the same to online newswires like www.prweb.com, and in just a few hours, real world and online entities will be picking it up, driving a humongous volume of visitors to your URL.

4.    Use and abuse the power of user-driven web tools.  The beauty of Web 2.0 websites is that the users themselves are empowered to chart the course of particular online trends.  As a savvy online marketer, you can use this to your benefit by particularly targeting social news networks (Digg.com, Reddit.com, Propeller.com), social networking websites (MySpace.com,. FaceBook.com), and social bookmarking services (StumbleUpon.com) and transforming them into vital weaponry for your marketing campaigns.  Without a doubt, Web 2.0 websites are free to turn into marketing machines.

5.    SEO.  Eight out of ten visitors that you will be able to win for your website will come from the search engines.  And search engine traffic won't cost you a single cent, if you can create your web pages to gain the attention of those search engine spiders

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