Monday, January 19, 2009

Staying Away from Bad Traffic

A large amount of traffic to your website is not always directly reflected in the amount of products or services your website sells.  You need the right kind of traffic to your website, which means attracting a targeted group of people that are most likely to become your customers. 

There is a large variety of free ways that you can get more people to visit your website.  Dont let online businesses that promise to boost traffic to your website for a monthly fee trick you.  They are just expensive gimmicks.

What these companies don't tell you is that one of the methods they use to drive traffic to your site is paying people to 'surf' the Internet. People log into a website, enter a password and their computer will automatically 'surf the net', displaying different websites.

The truth is that the person whose computer is auto-surfing the net might not even be looking at their screen while it does so.  Such visitors will create more traffic for your website, but this in no way means that you will get more paying customers too.

It may sound like a contradiction, but promoting free items can also bring in bad traffic. Yes, you may attract more visitors, but a lot of those people just want a 'freebie'.  They might not really care about the services or products you provide, and once they get that 'freebie', they may never return to your site again. Now, that doesn't mean you should never offer free items  they can definitely help increase sales in certain situations, such as a 'buy this ebook and receive this free special report' offer.

More website traffic is not the same as more costumers.  For that reason, exchanging banners or links is not a guaranteed way to help you sell more products and services.  You need to focus on your target customers.

If your website provides information on babies, exchanging links with a sport fishing website is not sensible.  Whatever you do to boost website traffic, keep in mind that you have a target audience and work to appeal to them.  Update your website with information and content that will attract the right kind of visitor, one who will become your customer. 

People who visit your website will come back in an effort to read and learn more when they realize that your website is providing the highest quality content.  You are sure to gain new customers as such good traffic builds up on your site.

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